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THE CODE

There is a CODE we live by. It goes far beyond the production of animation. We are a collective of content creators, designers, illustrations, cinematographers and branding managers.

 

INTENTION

We do things with the intention of them. We put great deals of effort into the planning and organization of each project. We make sure from the font, brand colours and the style of animation all lead to telling your story.

We start with the purpose and organizes all these thoughts in our creative brief.

 

 

 

 

 

 

Video is a collaborative medium. When we are on the same page. When multiple hands and eyes are working on something.

 

DISCIPLINE

We set a plan and we stick to it. We don’t move the goal post while we're playing. We don’t miss deadlines and we keep everyone on the same page.

 

Athletes practice days, hours and weeks on end for a 45 min game. When not shooting, we are refining our craft. When we're on set, we keep things like clockwork. When we are working on a project, we are only focused on what we are doing.

 

COMMUNICATION:

We make sure we are always on the same page. Not everything is in black and white. So we put great effort into making sure that we have a clear understanding of each other.

Things are moving fast BUT one thing remains the same the power of STORY and TELLING YOUR STORY. Content built around you.

We believe it’s better to focus on what you're trying to COMMUNICATE and using storytelling to help achieve this.

 

ACCOUNTABILITY

Taking responsibility for all actions. Operating as a team and we expect this from all our team members.

We stand by our word and we make sure before every shoot there is a contract involved. That includes responsibility, expectations and terms and conditions.

This states accountability, deadlines, fees and terms and conditions. This is all outlined in our creative production manual of every project we do.

AUTHENTICITY

Being authentic is being yourself even though you may tremble. It’s about doing the self-work and asking the question to get to the root of the problem. You can only be your authentic self if you shed yourself from your limitations.

GROWTH

We believe in learning and growing. We invest in ourselves in our craft so that you get a better product. 

Critical Thinking: We believe in critical thinking. To it's finding the truth and showing how we got there.  Our formula = Thoughts + Feeling + Logic + Reasoning = Critical thinking 

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LESS TALK, MORE VISUALS