• Visual Smugglers

I want my brand to be authentic.

Updated: Mar 13, 2019

Authenticity isn't about something that can be without thinking about what you are not.


Branding to me is more than just keywords. It's the core values of who you are, defining to others who you are and how you want the world to perceive you.


Content comes from your core values, you have content that makes you think, buy, continue to browse and then you have the stuff that resonates with you.


To get this place, you have to do a lot of research, understand the customers paint points. How and why do they use this product. It's more than just throwing keywords and tapping into popular trends.


Branding to me is who you are, tapping into a feeling, it's a conversation and not a performance.


Also in another news...


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