At Visual Smugglers, we were faced with the big question; what should we post? So we decided to interview people we respect. We based the questions around our CORE VALUES.
Example post
You need a plan. The series of blog posts where we interview other people. Came to fruition through a conversation. When we were brainstorming on things to post about for our blog.
So we came up with the idea of creating a blog post on our core values. To do this, we wrote an extensive 98-page business plan. We then created a post from the business plan. One section of our business plan included our CORE VALUES (The Code) we live by.
Our Core Values
1. 🌱 GROWTH
2. 🧠 CRITICAL THINKING
3. 📲COMMUNICATION
4. 🕸INTENTION
5. 💪DISCIPLINE
6. ⚖️ACCOUNTABILITY
7. ⛏AUTHENTICITY
Read more about our CORE VALUES
We set off our Intern Dave. To interview people. 15 Mins max on a core value. He then took the audio from the zoom call and used
De Script to transcribe the conversation into text.
Dave then edited the text and added gifs and relevant videos to the blog post. Now we have a weekly blog, that revolves around our core values.
We then send our feedback to Dave.
We then have a POST.
Conclusion
We often overcomplicate things, the trick is to simply. When you simplify a TASK. You are more likely to be motivated to complete it.
There is a famous saying "KISS" Keep It Simple Stupid" The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore, simplicity should be a key goal in creating content for your brand, and unnecessary complexity should be avoided.
ABOUT US
To find out more information about Visual Smugglers (Creative Agency) visit https://www.visualsmugglers.com