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What is branding?

A common question we are asked is, what is branding?


Branding is the process of creating and promoting a unique name and image for a product, service, or company. It involves the design of the product or service, the way it is marketed and advertised, and the customer service provided. A strong brand is built over time and requires consistency in all of these areas.

The key elements of branding include the development of a brand identity, which includes a unique name, logo, and tagline, and the development of a brand message, which is the core message that a company wants to communicate to its customers.

Having a strong brand can help to attract new customers, retain existing ones, increase loyalty, and build trust and credibility, leading to long-term success. It is important for businesses to invest time and resources into developing and promoting their brand in order to achieve success.


Crib Notes (Summary)


A logo is a person's clothes, an identity is what they think of themselves, and a brand is what they say and how they say it.


Who we are


Visual Smugglers creates short ads for brands and businesses. If you're struggling to find your look or voice, we can help. Book a call and view our demo reel here.




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