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What is video production?

Updated: Aug 23, 2018

"Video production is the process of producing video content. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. There are three stages of video production: pre-production, production, and post-production. Wikipedia"

Video Production is a process, it's creating content with a purpose as opposed to showing up with a camera and "Going with the flow" it's having an intention and requires strategy.

Visual Smugglers is a Toronto Video Production company that treats the process with respect. We sit down with our clients and get to know them first.

We don't try to over sell and we don't over deliver, what we sell is we listen to your story first and create a strategy that best fits your goal.

Video Production in 3 Steps


The first and most important step is making something working making, we have content coming at us from every direction.

Experts telling us that this is "Popular" and trying to oversell you. The problem is with this is, it's got no purpose, you get forgotten and get lost in the sea of content.


The form of creation is an important aspect of telling stories, when you have purpose you have direction and this allows us to focus our time on creating.


When we have all the elements together we put them together, this is where the art of creation comes into play.

We want to tell stories that connecting with your audience. We believe in Authentic connections and through the art of Video editing we craft the story with the aim to connect.

Visual Smugglers is a Toronto Video Production company that creates Authentic, Bold and Engaging content for Brands and Business, visit our website for Case Studies, our Demo Reel and to get a FREE quote.



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