Boutique Barbershop Branded Video
It’s not a performance, it’s a conversation. That is the approach we took with “The Groomed Society” We wanted to make a branded barber video. Add a voice, a personality to it.
We decided to take an authentic direction. What authentic means to us is being yourself even though you may tremble. It’s about doing the self-work and asking the question to get to the root of the problem. You can only be your authentic self if you shed yourself from your own limitations.
The Groomed Society is a boutique barber based in Toronto. We highlighted the owner of Groomed Society, Mikka Gia. Photographer/Creative Director and business owner.