Visual SmugglersAug 30, 20212 min readKANYE WEST MARKETING TACTICS Updated: Aug 31, 2021WHEN BRANDS CONNECT WITH ARTISTThe digital landscape is a battlefield.Kanye West has been battling for attention, from the beginningArtists, need to be seen, they need to be heard. He was part of the celebrity pop culture. The Gate Keepers back then. They told us what was cool. Still from They Live Movie Back then, with his famous episode at the MTV awards. Caught him a lot of attention. Things have changed. The game has changed. When you drop an album. It's no big deal.FADE IN:Kanye WESTSo Kanye evolved. He evolved to create his own buzz. He entered the stage with his iconic red jacket.These parties created anticipation. In a world where when you drop an album and get lost in the 🌊 sea of music. There is an actual BUZZ and DESIRE. Also, think about his social media content.What brand does he use to show his text message?What's app? Facebook Messenger? Nope. Apple native messages.appHe is controlling the narrative. This is all part of the show. It's a new way of marketing. It's about telling YOUR STORY. He has told his story over and again.As Tech advances. The story gets better. It gets more realistic. We can bring what we see in our minds to life. You have to create content that is visually engaging and TELLS A STORY. HE IS A STORYTELLER NOT JUST LIMITED TO ONE MEDIUM.He streamed his life. As if he was on a Reality TV Show.He streamed all this REALITY TV LIVE. WITHOUT AUDIO, REALITY WEST.