WHEN BRANDS CONNECT WITH ARTIST
The digital landscape is a battlefield.
Kanye West has been battling for attention, from the beginning
Artists, need to be seen, they need to be heard.
He was part of the celebrity pop culture. The Gate Keepers back then.
They told us what was cool.
Still from They Live Movie
Back then, with his famous episode at the MTV awards. Caught him a lot of attention.
Things have changed.
The game has changed.
When you drop an album. It's no big deal.
FADE IN:
Kanye WEST
So Kanye evolved.
He evolved to create his own buzz.
He entered the stage with his iconic red jacket.
These parties created anticipation. In a world where when you drop an album and get lost in the 🌊 sea of music.
There is an actual BUZZ and DESIRE.
Also, think about his social media content.
What brand does he use to show his text message?
What's app? Facebook Messenger? Nope. Apple native messages.app
He is controlling the narrative.
This is all part of the show.
It's a new way of marketing.
It's about telling YOUR STORY.
He has told his story over and again.
As Tech advances.
The story gets better. It gets more realistic.
We can bring what we see in our minds to life.
You have to create content that is visually engaging and TELLS A STORY.
HE IS A STORYTELLER NOT JUST LIMITED TO ONE MEDIUM.
He streamed his life.
As if he was on a Reality TV Show.
He streamed all this REALITY TV LIVE. WITHOUT AUDIO, REALITY WEST.
THE MEDIA has been telling the same story in different ways.
We have to create the story in our minds. It's not easy and it's a lot of work.
An Artist is a storyteller. Big brands want to appear cool. They fund the work.
Kanye also is interacting with his fans differently. Hip hop right now is really using an artist cool appeal.
Artists make cool things, people follow them. Brands see value in their audience and endorse them.
His Stem Device where you can customize his music. Could a device like learn our taste in music?
Or Did Rick and Morty do it better?
As big media grows, so do smaller brands and content creators are starting to go onto the other side.
They are getting offered TV shows. media is changing artists are telling us to pay ATTENTION.
