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Why is brand identity important?

Updated: Jan 14, 2023


 

Introduction


Creating a unique brand identity for clients is an important part of their marketing and communications plan.


Having a distinct and recognizable brand helps potential customers remember the company and its services and products.


Developing an identity involves creating a brand logo, tagline, mission statement, and other elements that represent the company.


This blog post will discuss the importance of brand identity, how to create one, and how to maintain it.

 

Why is brand identity important?


Having a unique brand identity is essential for a company to stand out from the competition. It helps customers to recognize the company and its offerings, so it's important to invest time and resources into creating a memorable brand identity.


It also helps to create a sense of loyalty among customers and can even influence their purchasing decisions.

 

How to create a brand identity


When creating a brand identity, it's important to think about the company's mission and values.



This will help to inform the design of the logo, color palette, and other elements. It's also important to think about the target audience and how they will interact with the brand.


Once the company's mission and target audience are identified, the next step is to create a tagline and design a logo. The logo should be simple and memorable, and the tagline should be concise and capture the essence of the company.


 

How to maintain a brand identity


Once a brand identity is created, it's important to maintain it consistently.



This means using the same logo, colors, and tagline in all marketing materials. It's also important to remain true to the company's mission and values and to be consistent with messaging across all channels.

 

Conclusion

Creating and maintaining a unique brand identity is an essential part of a company's marketing and communications plan. It helps customers recognize the company and its offerings, and it can even influence their purchasing decisions. It's important to invest time and resources into creating a memorable brand identity and to be consistent in using it across all channels.

 

Who we are

Visual Smugglers creates short ads for brands and businesses. If you're struggling to find your look or voice, we can help. Book a call and view our demo reel HERE

 

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